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5 signs your website is costing you high-end clients
First impressions matter for luxury customers, and your website is often the first interaction they have with your business. If your website doesn’t meet the high expectations of these discerning clients, you could be losing out on valuable opportunities. Premium...
The 4 different types of fonts and when to use them
Although there are thousands of different fonts, each one can be categorized into one of four main types of fonts. Understanding how fonts are classified, and what the differences between them are, is immensely helpful when deciding which fonts to use. Whether you're...
6 common SEO myths and misconceptions to ignore
When it comes to SEO, there are a lot of myths and misconceptions floating around. I'm not sure why that is, but part of the problem is that a lot of marketers make SEO out to be much more complicated than it is, perhaps to intimidate people into hiring them. In...
4 ways to simplify your business (and why it’s important)
If I had to pick one word to summarize 2023 for my business, it would be "simplify." At the beginning of the year, I finally decided that it was time to do something about the waves of burnout I'd been experiencing for the past few years. If my business continued to...
Top 20 modern fonts for logo design and branding
Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...
How to create a luxury brand that feels approachable
Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...
Latest Post
Interior Design Branding That Attracts High-End Clients
Website audit checklist: What to review and the best tools to use
If you run a business, your website is one of your most valuable assets—but when was the last time you gave it a checkup? A regular website audit is essential for keeping your site running smoothly, ranking well in search engines, and delivering a seamless...
The psychology of red branding: When to use it and when to avoid it
Color is one of the first elements your audience notices about your brand. It has a profound impact on their emotional response. This is the essence of color psychology in branding, empowering you to influence how your audience feels. The colors you select...
How to transition to value-based pricing and attract high-end clients
Figuring out how to price your services when you’re first starting is hard. Do you charge by the hour? Offer a flat rate? Maybe even underprice just to land a few clients and get your name out there? We’ve all been there, but as your business grows and...
How to give constructive feedback to your brand or web designer
Investing in professional branding or web design is an exciting step for your business. Whether you're working with a designer to build a visual identity from scratch or redesign your website, clear and constructive feedback is key to ensuring the final result aligns...
Ecommerce Branding 101: How to Differentiate Your Online Store
In the world of ecommerce, branding is everything. With so many online stores vying for attention, your brand isn’t just about your logo or color scheme—it’s about how customers feel when they interact with your business. Strong branding builds trust, creates...
5 smart ways to use AI for better SEO results
From identifying keyword opportunities to optimizing content and predicting search trends, AI is helping businesses stay ahead in an increasingly competitive digital landscape. While AI can streamline many aspects of SEO, it’s not a magic solution. The best results...
5 signs your website is costing you high-end clients
First impressions matter for luxury customers, and your website is often the first interaction they have with your business. If your website doesn’t meet the high expectations of these discerning clients, you could be losing out on valuable opportunities. Premium...
10 best Squarespace font pairings for elegant brands
One of the benefits of using Squarespace to build your website is that it comes with tons of gorgeous fonts to play with. In fact, there are so many great options, that choosing the right fonts for your website can be downright overwhelming. If you want to create an...
What is a mission statement and how do you write one?
When running a small business, you've likely heard the term mission statement tossed around, but what exactly is it, and why should you, as a small business owner, have one? A well-written mission statement is short and powerful, capturing the essence of your...
The psychology of purple branding: Is it right for you?
Purple can be a powerful and unique color to use in branding. Known for its associations with luxury, creativity, and spirituality, purple can be an excellent choice for brands looking to make a statement. But, does that mean it's right for your brand? Keep reading to...
How to write alt text for SEO: Best practices
If you've ever added an image to a website, you may know the term "alt text" and that it has implications for SEO, or search engine optimization. But what exactly is the purpose of this text and how do you write it? Images are essential for creating engaging web...
Logos and Branding: What’s the Difference?
You'll sometimes hear logos and branding used interchangeably in business and marketing. In reality, they represent distinct but related concepts that are key to the identity and success of any organization. A clear understanding of the differences between a logo and...
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Meet the Author
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for sophisticated small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
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