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The 4 different types of fonts and when to use them

The 4 different types of fonts and when to use them

Although there are thousands of different fonts, each one can be categorized into one of four main types of fonts. Understanding how fonts are classified, and what the differences between them are, is immensely helpful when deciding which fonts to use. Whether you're...

6 common SEO myths and misconceptions to ignore

6 common SEO myths and misconceptions to ignore

When it comes to SEO, there are a lot of myths and misconceptions floating around. I'm not sure why that is, but part of the problem is that a lot of marketers make SEO out to be much more complicated than it is, perhaps to intimidate people into hiring them. In...

5 creative content marketing ideas for small businesses in 2024

5 creative content marketing ideas for small businesses in 2024

Looking for some creative ways to freshen up your content marketing strategy in 2024? You're in good company. Savvy small business owners know that in order to stay relevant and continue growing, it's essential to keep up with new marketing trends and experiment with...

4 ways to simplify your business (and why it’s important)

4 ways to simplify your business (and why it’s important)

If I had to pick one word to summarize 2023 for my business, it would be "simplify." At the beginning of the year, I finally decided that it was time to do something about the waves of burnout I'd been experiencing for the past few years. If my business continued to...

Top 20 modern fonts for logo design and branding

Top 20 modern fonts for logo design and branding

Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...

How to create a luxury brand that feels approachable

How to create a luxury brand that feels approachable

Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...

Latest Post

Tote bag mockup for Virgo, a beverage brand with purple branding

The psychology of purple branding: Is it right for you?

JUN 18, 2024 | BRANDING
Purple can be a powerful and unique color to use in branding. Known for its associations with luxury, creativity, and spirituality, purple can be an excellent choice for brands looking to make a statement. But, does that mean it’s right for your brand? Keep reading to find out.
How to write alt text for SEO: Best practices

How to write alt text for SEO: Best practices

If you've ever added an image to a website, you may know the term "alt text" and that it has implications for SEO, or search engine optimization. But what exactly is the purpose of this text and how do you write it? Images are essential for creating engaging web...

Logos and Branding: What’s the Difference?

Logos and Branding: What’s the Difference?

You'll sometimes hear logos and branding used interchangeably in business and marketing. In reality, they represent distinct but related concepts that are key to the identity and success of any organization. A clear understanding of the differences between a logo and...

10 Canva font pairings to elevate your brand

10 Canva font pairings to elevate your brand

Discover elegant Canva font pairings curated by a professional brand designer Choosing the right font pairing for a brand is crucial. The right fonts can convey the brand's personality, values, and professionalism, creating a cohesive and memorable visual experience....

Best on-page SEO tools for beginners

Best on-page SEO tools for beginners

On-page SEO is optimizing an individual web page for higher rankings and to earn more relevant traffic from search engines. It typically involves optimizing a page's content and HTML source code. This compares to off-page SEO, which relies on external signals like...

Beauty branding 101: Best ideas and inspiration (2024)

Beauty branding 101: Best ideas and inspiration (2024)

Intentional and unique beauty branding is key to standing out in the competitive cosmetics industry. In this post, we'll break down the essential branding elements every beauty brand needs in order to draw the attention of modern consumers. We'll also take a look at...

Blog monetization guide: How to make money blogging

Blog monetization guide: How to make money blogging

Gone are the days when blogging was just a way for writers and hobbyists to share their craft. Through a combination of different blog monetization strategies, many bloggers today earn a full-time income by creating content around a niche topic. Blogging is also a way...

Where to find web design inspiration: 10+ useful websites

Where to find web design inspiration: 10+ useful websites

Wondering where to find the best web design inspiration for your next design project, or perhaps for your own site? Fortunately, the Internet is full of incredible, curated resources that can spark some fresh ideas for your project. As a web designer myself, I spend...

5 website marketing strategies for small business growth

5 website marketing strategies for small business growth

A common mistake I see small business owners make is investing heavily in the creation of their website without giving much thought to how they're going to drive traffic to it. Without a solid website marketing strategy, even the most beautiful website will likely...

What’s the best ecommerce platform for small businesses?

What’s the best ecommerce platform for small businesses?

If you're thinking about starting a new ecommerce business or taking your physical store online, you have a lot of website platforms to choose from. The best ecommerce platforms for small businesses are easy to use, affordable, and customizable. However, navigating...

The 4 different types of fonts and when to use them

The 4 different types of fonts and when to use them

Although there are thousands of different fonts, each one can be categorized into one of four main types of fonts. Understanding how fonts are classified, and what the differences between them are, is immensely helpful when deciding which fonts to use. Whether you're...

How to do keyword research on Google for free

How to do keyword research on Google for free

When it comes to keyword research for SEO, there are many great tools available that make the process easier, faster, and more accurate. However, most of these tools require a monthly subscription that may be out of budget for anyone just getting started with SEO....

The 4 types of SEO you need to know in order to rank on Google

The 4 types of SEO you need to know in order to rank on Google

Does hearing the term "SEO" make your eyes glaze over? Or worse, cause some kind of feeling of dread or discomfort? Let's change that. Search engine optimization (SEO) is one of the best ways to grow your business, and contrary to popular belief, it's actually a...

Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

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