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10 pastel color palettes for warm and friendly brands

10 pastel color palettes for warm and friendly brands

Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes? Although I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities,...
10 simple ways to optimize your website

10 simple ways to optimize your website

If your website isn’t generating results for your business, it’s time to optimize your website. Depending on your goals, you may only need to make a few simple tweaks in order to see results. Or, perhaps your situation calls for a complete overhaul. Either...
How much does branding cost?

How much does branding cost?

Wondering how much it’ll cost to brand your small business? The short answer is: it depends. There are a myriad different factors that go into defining the cost of branding; you could truthfully invest anywhere from $500 to $50,000, depending on your scope,...
My complete brand design process: 7 steps to success

My complete brand design process: 7 steps to success

My brand design process has evolved substantially since I started my design business in 2018. Over the past couple years, I’ve continued to invest in education and resources in order to create better work, more efficiently. Although there’s always room for...
Tutorial: How to use Yoast SEO on WordPress

Tutorial: How to use Yoast SEO on WordPress

One of my favorite WordPress plugins that I use almost daily and recommend to all my web design clients is Yoast SEO. Out of the box, WordPress is uniquely well equipped for SEO, or search engine optimization. But with a plugin like Yoast, intentionally ranking your...
7 personal branding tips for entrepreneurs

7 personal branding tips for entrepreneurs

These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn’t just for big businesses and corporations. If you’re an entrepreneur looking to start or grow your own business, developing a strong personal...
Year in Review: Year 2 as a Full-Time Freelancer

Year in Review: Year 2 as a Full-Time Freelancer

It’s been about a year since I published Year in Review: Highs and Lows of Freelancing-Full Time (in October 2019). In this vulnerable post, I shared a month-to-month breakdown of the good, the bad, and the ugly of my first year as a full-time freelance brand...