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9 branding elements every business needs

9 branding elements every business needs

What are the essential branding elements that every business needs in order to grow sustainably? I’m glad you asked. In this guide, I’m breaking down the top 9 elements of a strong and cohesive brand identity. This guide covers both the strategic and...
How to create a homepage that converts

How to create a homepage that converts

Your homepage is critical online real estate for your business. It’s all the most important features of your brand summarized onto one page–who you are, what you do, and who you serve. A homepage that converts is strategically designed and written to...
Stress relief for self-employed workers during COVID-19

Stress relief for self-employed workers during COVID-19

Stress relief is on my mind a lot these days. As of this writing, we’re concluding week 5 of quarantine here in Brooklyn. And the end is still not in sight. In the past 5 weeks, I’ve journeyed from disbelief to fear to worry and finally to acceptance. The...
5 meaningful ways to work on your business during quarantine

5 meaningful ways to work on your business during quarantine

Let me start by saying that this post is in no way intended to make light of a very serious situation. The coronavirus was dubbed a pandemic for a reason–it affects us all, in one way or another. Businesses are closing, employees are being let go, retirement...
5 modern font pairings for minimalist brands

5 modern font pairings for minimalist brands

On the hunt for some modern font pairings to help elevate your brand? I’ve got you covered. Modern and minimalist design go hand-in-hand. Think about some of your favorite modern brands–Apple, Nike, and Tesla come to mind. What do they have in common,...