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Rebranding checklist: How to rebrand your business in 7 steps
Since I recently rebranded my branding and web design business, I decided to put together a checklist to shed some light on the process. And I didn't just update my logo, I'm talking new brand strategy, photos, website, the whole shebang. Chances are if you landed on...
7 web design best practices for small businesses
Anyone can create a website these days. But can anyone create a good website? Platforms like WiX would certainly have you believe so (and I would know, I get their ads all the time!) I believe it's possible to create a good website with any platform. However, doing so...
How many logo variations do you need?
It goes without saying that your logo is an important piece of your visual brand identity. But did you know that most businesses actually have multiple logo variations? In fact, it's common for brands to have up to four logo variations, each of which is suitable for...
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Beginner’s guide to SEO for local businesses
7 ways to increase your website conversion rate
Increasing your website conversion rate can have a significant impact on your business's growth and trajectory. In addition to increasing your revenue, a higher conversion rate can grow your audience, brand reputation, and competitive advantage. In this post, we'll...
How to create a luxury brand that feels approachable
Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...
How to make your website accessible (and why it’s important)
Accessibility is an essential aspect of website design that ensures that everyone, including individuals with disabilities, can access and use your website. Yet despite its importance, website accessibility is still often overlooked by designers and DIY website...
How long does it take to create a new website?
Creating a new website can be a daunting task, and it's natural to wonder how long it will take to complete. The answer, unfortunately, is not a straightforward one, as there are many factors that can influence the length of time it takes to create a new website. In...
5 ways to refresh your brand for the New Year
The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it's all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and look at...
Benefits of hiring a website copywriter
This is a guest post submitted by Krista Walsh Copywriter. For many business owners, the first time you hear the phrase “website copywriter” is the moment your website designer recommends you hire one. And more than likely, you have some questions before immediately...
9 best personal website examples for inspiration (2022)
When you're building a personal brand, it's essential to have a well-designed and strategic website to serve as your virtual home base. Your personal website should reflect your values, expertise, and personality, while also providing an intuitive and engaging...
6 logo design principles to make your brand stand out
The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...
Brand values: List of 100 examples for inspiration
When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
Meet the BLOGGER
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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