fbpx

Welcome to the

Creative Business Blog

Start Here

Featured Posts

5 important website metrics that small business owners should track

5 important website metrics that small business owners should track

The importance of tracking your website metrics as a small business owner cannot be underestimated. I regularly track my own website metrics here at Steph Corrigan Design. I do this to make sure that my business is progressing; that more potential leads are hearing...

Rebranding checklist: How to rebrand your business in 7 steps

Rebranding checklist: How to rebrand your business in 7 steps

Since I'm currently in the thick of rebranding my branding and web design business, I decided to put together a checklist to shed some light on the process. And I'm not just updating my logo (which you can take a peek at here!) I'm talking new brand strategy, photos,...

What are brand guidelines and why are they important?

What are brand guidelines and why are they important?

Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you've worked together to create your brand identity. They're a handy reference guide...

Latest Post

Color psychology in branding

The power of color psychology in branding

JAN 19, 2022 | BRANDING

Color psychology is powerful, particularly in branding. The most famous brands that you can think of: McDonald’s, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology of color. Our lives are full of color, and each shade, hue, and print can affect our psyche in quite predictable ways.
The power of color psychology in branding

The power of color psychology in branding

Color psychology is powerful, particularly in branding.  The most famous brands that you can think of: McDonald's, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology...

Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...

10 modern color palettes for your brand and website

10 modern color palettes for your brand and website

Are you in the process of branding or re-branding your small business? If so, it's important to choose the right colors in order to convey the look and feel you're going for, whether it's high-end, friendly, artistic, polished, playful, or something else. For your...

5 benefits of having a website for your small business

5 benefits of having a website for your small business

In 2020, more than 4.4 million new businesses opened in the U.S. Many of those businesses were digital-first, meaning they were tech-focused and fully online from opening day. In this new digital economy, what makes your business stand out? Not a storefront or a...

Marketing for introverts: How to stand out in a noisy world

Marketing for introverts: How to stand out in a noisy world

In my experience, marketing a small business presents a few special challenges for introverts. For one, many of the marketing strategies we're taught revolve around being social--and for good reason! Creating authentic connections with people is arguably the best...

5 important website metrics that small business owners should track

5 important website metrics that small business owners should track

The importance of tracking your website metrics as a small business owner cannot be underestimated. I regularly track my own website metrics here at Steph Corrigan Design. I do this to make sure that my business is progressing; that more potential leads are hearing...

3 signs you’re ready to invest in branding photography

3 signs you’re ready to invest in branding photography

This guest post was contributed by Emily Kim Photography. As an entrepreneur, we’re all too familiar with investing in our business. There are so many areas to consider - education, legal, finance, marketing, etc. But, a question you might be asking yourself is, when...

Rebranding checklist: How to rebrand your business in 7 steps

Rebranding checklist: How to rebrand your business in 7 steps

Since I'm currently in the thick of rebranding my branding and web design business, I decided to put together a checklist to shed some light on the process. And I'm not just updating my logo (which you can take a peek at here!) I'm talking new brand strategy, photos,...

How to create an Instagram link in bio page

How to create an Instagram link in bio page

One of the most important parts of your Instagram profile is your bio link. Unless you have the swipe-up feature in your Stories, your bio link is the only way to link people away from Instagram to a page or platform of your choice. So where should you direct people...

Meet the BLOGGER

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

Resources for Creative Entrepreneurs

Check out my top recommended tools and resources for managing and scaling your small business!