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Year in Review: Year 2 as a Full-Time Freelancer

Year in Review: Year 2 as a Full-Time Freelancer

It’s been about a year since I published Year in Review: Highs and Lows of Freelancing-Full Time (in October 2019). In this vulnerable post, I shared a month-to-month breakdown of the good, the bad, and the ugly of my first year as a full-time freelance brand...
5 beautiful font pairings for premium brands

5 beautiful font pairings for premium brands

When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and “vibe”...
How to use Pinterest for business: 7 strategies for growth

How to use Pinterest for business: 7 strategies for growth

As a designer and visually minded person, I’ve always loved Pinterest. Before I started my design business, Pinterest was my go-to source for outfit inspiration and DIY project ideas. And while that’s still true today, I eventually discovered that...
Why I use the Divi theme to build websites

Why I use the Divi theme to build websites

As a web designer, I’ve experimented with a lot of different website themes and platforms. Some are good, some awful, and one theme in particular has stood head and shoulders above the rest. It’s a web designer’s dream! I’m talking, of course,...
7 web design best practices for small businesses

7 web design best practices for small businesses

Anyone can create a website these days. But can anyone create a good website? Platforms like WiX would certainly have you believe so (and I would know, I get their ads all the time!) I believe it’s possible to create a good website with any platform. However,...
10 sophisticated color palettes for upscale brands

10 sophisticated color palettes for upscale brands

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speaks volumes about a brand. Colors convey personality, mood, emotion, and even status. In today’s post, I’m sharing how...
How to create a website for your business in 7 steps

How to create a website for your business in 7 steps

In this guide, I’m breaking down my 7-step process to creating beautiful websites that convert. As you’ll see, design and development is only one step of the process. Many people, both DIYers and web designers, make the mistake of skipping straight to the...