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5 elegant font pairings for modern brands

5 elegant font pairings for modern brands

Font choice says a lot about your brand. Different typefaces tell your audience whether your brand is playful or sophisticated, classic or modern, youthful or mature. Therefore, before you go about looking for font pairings for your brand, you should make sure you...
How many logo variations do you need?

How many logo variations do you need?

One logo is better than no logo. But ideally, your brand has up to four logo variations, each of which are suitable for different displays in print and digital media. One of them is your primary logo, and the other three are complementary. Taken together, these four...
Is Your Website Outdated?

Is Your Website Outdated?

More than ever, it’s essential to have a website that is attractive, efficient, and user friendly. Your website is your online storefront, and you only have the blink of an eye to impress your viewers. People have incredibly short attention spans when it comes...
7 Tasks to Outsource as a Small Business Owner

7 Tasks to Outsource as a Small Business Owner

If you own a small business, there will come a time when outsourcing shifts from a matter of convenience to a necessity. Whatever stage you’re at in your business, it pays to outsource. Think of it like an investment–put money into outsourcing now, and...
What’s a Mood Board and Why Do You Need One?

What’s a Mood Board and Why Do You Need One?

Even if you’re new to the world of design, you’ve probably heard the term mood board at least once, if not many times. Mood boards are important (and fun) visual elements that provide inspiration for design projects. They are used in every field of design,...
10 DIY Web Design Mistakes to Avoid

10 DIY Web Design Mistakes to Avoid

With so many different ‘build-your-own’ sites to choose from, settling on a design can be tricky. These 10 tips for your DIY web design will ensure that you skip the beginner stage and go straight to pro status! 1. Too many fonts and bad formatting Mismatching fonts...