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Tutorial: How to use Yoast SEO on WordPress

Tutorial: How to use Yoast SEO on WordPress

One of my favorite WordPress plugins that I use almost daily and recommend to all my web design clients is Yoast SEO. Out of the box, WordPress is uniquely well equipped for SEO, or search engine optimization. But with a plugin like Yoast, intentionally ranking your...
7 personal branding tips for entrepreneurs

7 personal branding tips for entrepreneurs

These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn’t just for big businesses and corporations. If you’re an entrepreneur looking to start or grow your own business, developing a strong personal...
Year in Review: Year 2 as a Full-Time Freelancer

Year in Review: Year 2 as a Full-Time Freelancer

It’s been about a year since I published Year in Review: Highs and Lows of Freelancing-Full Time (in October 2019). In this vulnerable post, I shared a month-to-month breakdown of the good, the bad, and the ugly of my first year as a full-time freelance brand...
5 beautiful font pairings for premium brands

5 beautiful font pairings for premium brands

When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and “vibe”...
Why I use the Divi theme to build websites

Why I use the Divi theme to build websites

As a web designer, I’ve experimented with a lot of different website themes and platforms. Some are good, some awful, and one theme in particular has stood head and shoulders above the rest. It’s a web designer’s dream! I’m talking, of course,...
7 web design best practices for small businesses

7 web design best practices for small businesses

Anyone can create a website these days. But can anyone create a good website? Platforms like WiX would certainly have you believe so (and I would know, I get their ads all the time!) I believe it’s possible to create a good website with any platform. However,...
10 sophisticated color palettes for upscale brands

10 sophisticated color palettes for upscale brands

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speaks volumes about a brand. Colors convey personality, mood, emotion, and even status. In today’s post, I’m sharing how...