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Latest Post

Tote bag mockup for Virgo, a beverage brand with purple branding

The psychology of purple branding: Is it right for you?

JUN 18, 2024 | BRANDING
Purple can be a powerful and unique color to use in branding. Known for its associations with luxury, creativity, and spirituality, purple can be an excellent choice for brands looking to make a statement. But, does that mean it’s right for your brand? Keep reading to find out.
6 common SEO myths and misconceptions to ignore

6 common SEO myths and misconceptions to ignore

When it comes to SEO, there are a lot of myths and misconceptions floating around. I'm not sure why that is, but part of the problem is that a lot of marketers make SEO out to be much more complicated than it is, perhaps to intimidate people into hiring them. In...

Top 5 web design trend predictions for 2024

Top 5 web design trend predictions for 2024

The digital landscape is constantly evolving, especially as technology continues to advance at a breakneck pace. As we progress into 2024, we can expect to see a number of web design trends fueled by these advancements take hold. For example, AI technology is becoming...

5 creative content marketing ideas for small businesses in 2024

5 creative content marketing ideas for small businesses in 2024

Looking for some creative ways to freshen up your content marketing strategy in 2024? You're in good company. Savvy small business owners know that in order to stay relevant and continue growing, it's essential to keep up with new marketing trends and experiment with...

Should you brand your newsletter?

Should you brand your newsletter?

You don't have to look far online to find an example of a branded newsletter. Many large and small businesses and content creators are capitalizing on this concept, which might leave you wondering: should you brand your newsletter, too? In this post, we'll explore the...

4 ways to simplify your business (and why it’s important)

4 ways to simplify your business (and why it’s important)

If I had to pick one word to summarize 2023 for my business, it would be "simplify." At the beginning of the year, I finally decided that it was time to do something about the waves of burnout I'd been experiencing for the past few years. If my business continued to...

10 blue color palettes with hex codes

10 blue color palettes with hex codes

Blue is a special color that evokes feelings of peace, serenity, and introspection. From the oceans to the sky, shades of blue are ubiquitous in the natural world and have resonated with humans for centuries. It's no wonder that blue color palettes are a favorite...

20+ retro fonts for nostalgic branding and graphic design

20+ retro fonts for nostalgic branding and graphic design

In the dynamic world of design, trends come and go, but some styles stand the test of time. Retro fonts, with their bold charm and vintage flair, have the unique ability to transport us back in time while breathing new life into modern designs. These fonts can infuse...

How to write a compelling ‘About Us’ page (+ examples)

How to write a compelling ‘About Us’ page (+ examples)

No matter your industry or the size of your company, your 'About Us' page is one of the most important pages on your site. This page serves as an introduction to your company's mission, values, and backstory. Most importantly, it tells potentially customers why they...

Honest Flodesk review after 3 years: Is it worth it? (2023)

Honest Flodesk review after 3 years: Is it worth it? (2023)

After three years of using Flodesk, it's about time I shared an honest review of my experience. Clearly, my experience has been positive enough for me to stick with it for so long! But what makes it so compelling, and is it the right choice for everyone? Keep reading...

7 content marketing tips to increase brand awareness and engagement

7 content marketing tips to increase brand awareness and engagement

Small businesses often struggle to create and execute an effective content marketing strategy due to limited resources and budget constraints. However, content marketing can be a powerful tool for small businesses to increase brand awareness, drive traffic to their...

How to create an effective therapist website (+ 5 examples)

How to create an effective therapist website (+ 5 examples)

If you're a therapist who owns a private practice, your website is an important tool to attract new clients as well as provide value to your existing clients. In order to support your business effectively, your therapy website should be SEO-friendly, easy to navigate,...

Top 20 modern fonts for logo design and branding

Top 20 modern fonts for logo design and branding

Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...

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Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

Resources for Entrepreneurs

Check out my top recommended tools and resources for building, managing and scaling your small business.

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