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Small Business Blog

Branding

6 logo design principles to make your brand stand out

6 logo design principles to make your brand stand out

The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...

Brand values: List of 100 examples for inspiration

Brand values: List of 100 examples for inspiration

When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...

5 key branding mistakes to avoid

5 key branding mistakes to avoid

Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...

How to create a timeless brand

How to create a timeless brand

One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come--that goes without saying. This puts a lot of pressure...

The power of color psychology in branding

The power of color psychology in branding

Color psychology is powerful, particularly in branding.  The most famous brands that you can think of: McDonald's, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology...

Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...

10 modern color palettes for your brand and website

10 modern color palettes for your brand and website

Are you in the process of branding or re-branding your small business? If so, it's important to choose the right colors in order to convey the look and feel you're going for, whether it's high-end, friendly, artistic, polished, playful, or something else. For your...

3 signs you’re ready to invest in branding photography

3 signs you’re ready to invest in branding photography

This guest post was contributed by Emily Kim Photography. As an entrepreneur, we’re all too familiar with investing in our business. There are so many areas to consider - education, legal, finance, marketing, etc. But, a question you might be asking yourself is, when...

Steph Corrigan Design Blogger

Meet the BLOGGER

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

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