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In the dynamic world of design, trends come and go, but some styles stand the test of time. Retro fonts, with their bold charm and vintage flair, have the unique ability to transport us back in time while breathing new life into modern designs. These fonts can infuse...
Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...
Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...
The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it's all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and look at...
The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...
When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
Would you rather consistently sell to the same loyal client, or focus entirely on new clients for each new product, launch, or session? This is an important question that you will have to ask and answer for yourself as you delve into the entrepreneurial world....
One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come--that goes without saying. This puts a lot of pressure...
Color psychology is powerful, particularly in branding. The most famous brands that you can think of: McDonald's, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology...
Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...
Are you in the process of branding or re-branding your small business? If so, it's important to choose the right colors in order to convey the look and feel you're going for, whether it's high-end, friendly, artistic, polished, playful, or something else. For your...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for service-based businesses in the beauty and wellness industries.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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