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As an interior designer, you know that every detail matters. The perfect throw pillow, the right lighting temperature, the way a room flows—it all contributes to the overall experience. But here's the thing: your brand is working just as hard as your design skills to...
Color is one of the first elements your audience notices about your brand. It has a profound impact on their emotional response. This is the essence of color psychology in branding, empowering you to influence how your audience feels. The colors you select...
Investing in professional branding or web design is an exciting step for your business. Whether you're working with a designer to build a visual identity from scratch or redesign your website, clear and constructive feedback is key to ensuring the final result aligns...
In the world of ecommerce, branding is everything. With so many online stores vying for attention, your brand isn’t just about your logo or color scheme—it’s about how customers feel when they interact with your business. Strong branding builds trust, creates...
One of the benefits of using Squarespace to build your website is that it comes with tons of gorgeous fonts to play with. In fact, there are so many great options, that choosing the right fonts for your website can be downright overwhelming. If you want to create an...
When running a small business, you've likely heard the term mission statement tossed around, but what exactly is it, and why should you, as a small business owner, have one? A well-written mission statement is short and powerful, capturing the essence of your...
Purple can be a powerful and unique color to use in branding. Known for its associations with luxury, creativity, and spirituality, purple can be an excellent choice for brands looking to make a statement. But, does that mean it's right for your brand? Keep reading to...
You'll sometimes hear logos and branding used interchangeably in business and marketing. In reality, they represent distinct but related concepts that are key to the identity and success of any organization. A clear understanding of the differences between a logo and...
Discover elegant Canva font pairings curated by a professional brand designer Choosing the right font pairing for a brand is crucial. The right fonts can convey the brand's personality, values, and professionalism, creating a cohesive and memorable visual experience....
Intentional and unique beauty branding is key to standing out in the competitive cosmetics industry. In this post, we'll break down the essential branding elements every beauty brand needs in order to draw the attention of modern consumers. We'll also take a look at...
Although there are thousands of different fonts, each one can be categorized into one of four main types of fonts. Understanding how fonts are classified, and what the differences between them are, is immensely helpful when deciding which fonts to use. Whether you're...
You don't have to look far online to find an example of a branded newsletter. Many large and small businesses and content creators are capitalizing on this concept, which might leave you wondering: should you brand your newsletter, too? In this post, we'll explore the...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for sophisticated small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
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