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10 sophisticated color palettes for upscale brands

10 sophisticated color palettes for upscale brands

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speaks volumes about a brand. Colors convey personality, mood, emotion, and even status. In today’s post, I’m sharing how...
9 branding elements every business needs

9 branding elements every business needs

What are the essential branding elements that every business needs in order to grow sustainably? I’m glad you asked. In this guide, I’m breaking down the top 9 elements of a strong and cohesive brand identity. This guide covers both the strategic and...
5 modern font pairings for minimalist brands

5 modern font pairings for minimalist brands

On the hunt for some modern font pairings to help elevate your brand? I’ve got you covered. Modern and minimalist design go hand-in-hand. Think about some of your favorite modern brands–Apple, Nike, and Tesla come to mind. What do they have in common,...