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Steph Corrigan Design Blog

Branding

The psychology of purple branding: Is it right for you?

The psychology of purple branding: Is it right for you?

Purple can be a powerful and unique color to use in branding. Known for its associations with luxury, creativity, and spirituality, purple can be an excellent choice for brands looking to make a statement. But, does that mean it's right for your brand? Keep reading to...

Logos and Branding: What’s the Difference?

Logos and Branding: What’s the Difference?

You'll sometimes hear logos and branding used interchangeably in business and marketing. In reality, they represent distinct but related concepts that are key to the identity and success of any organization. A clear understanding of the differences between a logo and...

10 Canva font pairings to elevate your brand

10 Canva font pairings to elevate your brand

Discover elegant Canva font pairings curated by a professional brand designer Choosing the right font pairing for a brand is crucial. The right fonts can convey the brand's personality, values, and professionalism, creating a cohesive and memorable visual experience....

Beauty branding 101: Best ideas and inspiration (2024)

Beauty branding 101: Best ideas and inspiration (2024)

Intentional and unique beauty branding is key to standing out in the competitive cosmetics industry. In this post, we'll break down the essential branding elements every beauty brand needs in order to draw the attention of modern consumers. We'll also take a look at...

The 4 different types of fonts and when to use them

The 4 different types of fonts and when to use them

Although there are thousands of different fonts, each one can be categorized into one of four main types of fonts. Understanding how fonts are classified, and what the differences between them are, is immensely helpful when deciding which fonts to use. Whether you're...

Should you brand your newsletter?

Should you brand your newsletter?

You don't have to look far online to find an example of a branded newsletter. Many large and small businesses and content creators are capitalizing on this concept, which might leave you wondering: should you brand your newsletter, too? In this post, we'll explore the...

10 blue color palettes with hex codes

10 blue color palettes with hex codes

Blue is a special color that evokes feelings of peace, serenity, and introspection. From the oceans to the sky, shades of blue are ubiquitous in the natural world and have resonated with humans for centuries. It's no wonder that blue color palettes are a favorite...

20+ retro fonts for nostalgic branding and graphic design

20+ retro fonts for nostalgic branding and graphic design

In the dynamic world of design, trends come and go, but some styles stand the test of time. Retro fonts, with their bold charm and vintage flair, have the unique ability to transport us back in time while breathing new life into modern designs. These fonts can infuse...

Top 20 modern fonts for logo design and branding

Top 20 modern fonts for logo design and branding

Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...

How to create a luxury brand that feels approachable

How to create a luxury brand that feels approachable

Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...

5 ways to refresh your brand for the New Year

5 ways to refresh your brand for the New Year

The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it's all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and look at...

6 logo design principles to make your brand stand out

6 logo design principles to make your brand stand out

The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...

Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

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