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10 pastel color palettes for warm and friendly brands

10 pastel color palettes for warm and friendly brands

Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes? Although I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities,...
How much does branding cost?

How much does branding cost?

Wondering how much it’ll cost to brand your small business? The short answer is: it depends. There are a myriad different factors that go into defining the cost of branding; you could truthfully invest anywhere from $500 to $50,000, depending on your scope,...
My complete brand design process: 7 steps to success

My complete brand design process: 7 steps to success

My brand design process has evolved substantially since I started my design business in 2018. Over the past couple years, I’ve continued to invest in education and resources in order to create better work, more efficiently. Although there’s always room for...
7 personal branding tips for entrepreneurs

7 personal branding tips for entrepreneurs

These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn’t just for big businesses and corporations. If you’re an entrepreneur looking to start or grow your own business, developing a strong personal...
5 beautiful font pairings for premium brands

5 beautiful font pairings for premium brands

When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and “vibe”...
10 sophisticated color palettes for upscale brands

10 sophisticated color palettes for upscale brands

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speaks volumes about a brand. Colors convey personality, mood, emotion, and even status. In today’s post, I’m sharing how...