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Steph Corrigan Design Blog

Branding

The power of color psychology in branding

The power of color psychology in branding

Color psychology is powerful, particularly in branding.  The most famous brands that you can think of: McDonald's, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology...

Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...

10 modern color palettes for your brand and website

10 modern color palettes for your brand and website

Are you in the process of branding or re-branding your small business? If so, it's important to choose the right colors in order to convey the look and feel you're going for, whether it's high-end, friendly, artistic, polished, playful, or something else. For your...

3 signs you’re ready to invest in branding photography

3 signs you’re ready to invest in branding photography

This guest post was contributed by Emily Kim Photography. As an entrepreneur, we’re all too familiar with investing in our business. There are so many areas to consider - education, legal, finance, marketing, etc. But, a question you might be asking yourself is, when...

Rebranding checklist: How to rebrand your business in 7 steps

Rebranding checklist: How to rebrand your business in 7 steps

Since I recently rebranded my branding and web design business, I decided to put together a checklist to shed some light on the process. And I didn't just update my logo, I'm talking new brand strategy, photos, website, the whole shebang. Chances are if you landed on...

What are brand guidelines and why are they important?

What are brand guidelines and why are they important?

Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you've worked together to create your brand identity. They're a handy reference guide...

10 pastel color palettes for warm and friendly brands

10 pastel color palettes for warm and friendly brands

Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes? Although I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities,...

How much does branding cost?

How much does branding cost?

Wondering how much it'll cost to brand your small business? The short answer is: it depends. There are a myriad different factors that go into defining the cost of branding; you could truthfully invest anywhere from $500 to $50,000, depending on your scope, budget,...

My complete brand design process: 7 key steps

My complete brand design process: 7 key steps

My brand design process has evolved substantially since I started my design business in 2018. Over the past few years, I've continued to invest in education and resources in order to create better work, more efficiently. Although there's always room for refinement,...

7 personal branding tips for entrepreneurs

7 personal branding tips for entrepreneurs

These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn't just for big businesses and corporations. If you're an entrepreneur looking to start or grow your own business, developing a strong personal brand can...

5 beautiful font pairings for premium brands

5 beautiful font pairings for premium brands

When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and "vibe" that...

10 sophisticated color palettes for upscale brands

10 sophisticated color palettes for upscale brands

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speak volumes about a brand. Colors convey personality, mood, emotion, and even status. In today's post, I'm sharing how brands can...

Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

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