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This guest post was contributed by Emily Kim Photography. As an entrepreneur, we’re all too familiar with investing in our business. There are so many areas to consider - education, legal, finance, marketing, etc. But, a question you might be asking yourself is, when...
Since I recently rebranded my branding and web design business, I decided to put together a checklist to shed some light on the process. And I didn't just update my logo, I'm talking new brand strategy, photos, website, the whole shebang. Chances are if you landed on...
Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you've worked together to create your brand identity. They're a handy reference guide...
Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes? Although I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities,...
Wondering how much it'll cost to brand your small business? The short answer is: it depends. There are a myriad different factors that go into defining the cost of branding; you could truthfully invest anywhere from $500 to $50,000, depending on your scope, budget,...
My brand design process has evolved substantially since I started my design business in 2018. Over the past couple years, I've continued to invest in education and resources in order to create better work, more efficiently. Although there's always room for refinement,...
These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn't just for big businesses and corporations. If you're an entrepreneur looking to start or grow your own business, developing a strong personal brand can...
When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and "vibe" that...
One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speak volumes about a brand. Colors convey personality, mood, emotion, and even status. In today's post, I'm sharing how brands can...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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