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Using modern fonts for your logo and brand identity is a great way to convey that your business is fresh, accessible, and competent. Whether you're looking for serif, sans serif, or script fonts, there are a myriad of options to choose from. Thus, you can easily find...
Would you rather consistently sell to the same loyal client, or focus entirely on new clients for each new product, launch, or session? This is an important question that you will have to ask and answer for yourself as you delve into the entrepreneurial world....
Are you in the process of branding or re-branding your small business? If so, it's important to choose the right colors in order to convey the look and feel you're going for, whether it's high-end, friendly, artistic, polished, playful, or something else. For your...
Spring has officially sprung here in northern California, and what better way to bring in the new season than with some beautiful pastel color palettes? Although I tend to favor neutral colors when buying clothes, decorating my home, and designing brand identities,...
My brand design process has evolved substantially since I started my design business in 2018. Over the past couple years, I've continued to invest in education and resources in order to create better work, more efficiently. Although there's always room for refinement,...
When creating premium brand identities for my clients, I often spend hours just browsing beautiful font pairings. Typography is just as important in branding and web design as colors, layout, and imagery. Every typeface has a unique personality and "vibe" that...
As a designer and visually minded person, I've always loved Pinterest. Before I started my design business, Pinterest was my go-to source for outfit inspiration and DIY project ideas. And while that's still true today, I eventually discovered that Pinterest wasn't...
As a web designer, I've experimented with a lot of different website themes and platforms. Some are good, some awful, and one theme in particular has stood head and shoulders above the rest. It's a web designer's dream! I'm talking, of course, about Divi. What's Divi?...
One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speak volumes about a brand. Colors convey personality, mood, emotion, and even status. In today's post, I'm sharing how brands can...
On the hunt for some modern font pairings to help elevate your brand? I've got you covered. Modern and minimalist design go hand-in-hand. Think about some of your favorite modern brands--Apple, Nike, and Tesla come to mind. What do they have in common, apart from...
Font choice says a lot about your brand. Different typefaces tell your audience whether your brand is playful or sophisticated, classic or modern, youthful or mature. Therefore, before you go about looking for font pairings for your brand, you should make sure you...
It goes without saying that freelancing and self-employment require a whole new level of organization and discipline. If you're used to answering to others and working on someone else's schedule, transitioning to an independent career is not as easy or intuitive as it...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for service-based businesses in the beauty and wellness industries.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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