No matter your industry or the size of your company, your 'About Us' page is one of the most important pages on your site. This page serves as an introduction to your company's mission, values, and backstory. Most importantly, it tells potentially customers why they...
After three years of using Flodesk, it's about time I shared an honest review of my experience. Clearly, my experience has been positive enough for me to stick with it for so long! But what makes it so compelling, and is it the right choice for everyone? Keep reading...
Small businesses often struggle to create and execute an effective content marketing strategy due to limited resources and budget constraints. However, content marketing can be a powerful tool for small businesses to increase brand awareness, drive traffic to their...
In today's digital age, having a strong online presence is crucial for the success of any brick-and-mortar business. Search Engine Optimization (SEO) is a powerful tool that can help local businesses improve their visibility online, attract more customers and increase...
Launching a website is one of the most exciting yet potentially overwhelming aspects of running your business. No matter the size or scale of your website, it’s crucial that you create something that attracts potential clients, informs them about your brand, and...
If you've been following my content for a while, you may know that I'm a huge proponent of blogging for SEO, or search engine optimization. In fact, SEO writing is currently the only marketing strategy that I consistently rely on to grow my email list and attract new...
Fifty percent of marketers who use a lead magnet have reported a higher conversion rate. From this statistic alone, it is clear that a lead magnet is a powerful way to attract new clients and get their contact information. But, for many new business owners, there is...
Are you thinking about starting a blog for your business but not sure where to begin? You're in the right place. Starting a blog is one of the best things I ever did for my branding and web design business. My blog currently brings my website about 6,000 monthly...
In my experience, marketing a small business presents a few special challenges for introverts. For one, many of the marketing strategies we're taught revolve around being social--and for good reason! Creating authentic connections with people is arguably the best...
The importance of tracking your website metrics as a small business owner cannot be underestimated. I regularly track my own website metrics here at Steph Corrigan Design. I do this to make sure that my business is progressing; that more potential leads are hearing...
One of the most important parts of your Instagram profile is your bio link. Unless you have the swipe-up feature in your Stories, your bio link is the only way to link people away from Instagram to a page or platform of your choice. So where should you direct people...
As a designer and visually minded person, I've always loved Pinterest. Before I started my design business, Pinterest was my go-to source for outfit inspiration and DIY project ideas. And while that's still true today, I eventually discovered that Pinterest wasn't...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for service-based businesses in the beauty and wellness industries.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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