From identifying keyword opportunities to optimizing content and predicting search trends, AI is helping businesses stay ahead in an increasingly competitive digital landscape. While AI can streamline many aspects of SEO, it’s not a magic solution. The best results...
If you've ever added an image to a website, you may know the term "alt text" and that it has implications for SEO, or search engine optimization. But what exactly is the purpose of this text and how do you write it? Images are essential for creating engaging web...
On-page SEO is optimizing an individual web page for higher rankings and to earn more relevant traffic from search engines. It typically involves optimizing a page's content and HTML source code. This compares to off-page SEO, which relies on external signals like...
A common mistake I see small business owners make is investing heavily in the creation of their website without giving much thought to how they're going to drive traffic to it. Without a solid website marketing strategy, even the most beautiful website will likely...
When it comes to keyword research for SEO, there are many great tools available that make the process easier, faster, and more accurate. However, most of these tools require a monthly subscription that may be out of budget for anyone just getting started with SEO....
Does hearing the term "SEO" make your eyes glaze over? Or worse, cause some kind of feeling of dread or discomfort? Let's change that. Search engine optimization (SEO) is one of the best ways to grow your business, and contrary to popular belief, it's actually a...
When it comes to SEO, there are a lot of myths and misconceptions floating around. I'm not sure why that is, but part of the problem is that a lot of marketers make SEO out to be much more complicated than it is, perhaps to intimidate people into hiring them. In...
In today's digital age, having a strong online presence is crucial for the success of any brick-and-mortar business. Search Engine Optimization (SEO) is a powerful tool that can help local businesses improve their visibility online, attract more customers and increase...
If you've been following my content for a while, you may know that I'm a huge proponent of blogging for SEO, or search engine optimization. In fact, SEO writing is currently the only marketing strategy that I consistently rely on to grow my email list and attract new...
Are you thinking about starting a blog for your business but not sure where to begin? You're in the right place. Starting a blog is one of the best things I ever did for my branding and web design business. My blog currently brings my website about 6,000 monthly...
In 2020, more than 4.4 million new businesses opened in the U.S. Many of those businesses were digital-first, meaning they were tech-focused and fully online from opening day. In this new digital economy, what makes your business stand out? Not a storefront or a...
In my experience, marketing a small business presents a few special challenges for introverts. For one, many of the marketing strategies we're taught revolve around being social--and for good reason! Creating authentic connections with people is arguably the best...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for sophisticated small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
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