Best on-page SEO tools for beginners

May 15, 2024 | Marketing, SEO

On-page SEO is optimizing an individual web page for higher rankings and to earn more relevant traffic from search engines. It typically involves optimizing a page’s content and HTML source code. This compares to off-page SEO, which relies on external signals like links to your pages and content.

If you’re new to the world of on-page SEO, some great, easy-to-use tools can simplify it and help you get started in a manageable way. 

The Importance of On-Page SEO

On-page SEO helps a search engine understand your pages’ context, making it easier for them to rank and index your website appropriately. An optimized page will be more user-friendly because on-page SEO elements include clear, readable, relevant content that keeps visitors engaged, which reduces bounce rates. 

Search engines use different on-page factors for page relevance compared to a search query, and optimizing the factors again increases the chances of ranking higher in search results.

On-page SEO can drive more local online and in-person traffic by targeting local customers.

Relevant On-Page SEO Factors

So, what are the factors most important in on-page SEO?

Content Quality and Relevance

Integrating keywords naturally into your content helps search engines understand what a page is about. Comprehensive and in-depth content will likely satisfy users’ queries, allowing you to rank higher. Content should always be in-depth, unique, and never duplicated from other sites or pages.

Title Tags

You’ll want to include your primary keyword near the beginning of your title tag, keep it within 50 or 60 characters to ensure it shows up properly in search results, and make it descriptive and relevant to the content of your page.

Meta Descriptions

Your meta description should be a brief but compelling summary that includes your primary and secondary keywords. Ideally, aim for 150 to 160 characters so your full meta is visible in search results. A call to action can also encourage clicks on your content.

URL Structure

Your URL structure should use clear, descriptive words and incorporate keywords. You also want to keep it short and sweet, avoiding unnecessary numbers or parameters.


Your header tags should follow a logical, hierarchical structure (i.e., H1, H2, H3). Your main title is your only H1, while your H2 and above are for subheadings. When appropriate, try to include keywords in your headers without sounding forced.

Internal Links

Your internal links can help search engines better understand your content. Use links to connect to related and relevant pages on your site with anchor text that’s descriptive of the link. 


Using a responsive design, your site should be easy to navigate on mobile devices. You can also consider ways to improve on-page SEO with usability. Think about ease of navigation on a small screen. 

Page Load Speed

As mentioned, fast load times are integral to on-page SEO because this greatly impacts the user experience. Compress images, use efficient coding practices, and use browser caching. 

Google PageSpeed Insights can help you find any speed issues on your site so you can fix them.

Image Optimization

When you include images in your content, include descriptive alt text incorporating your keywords, use relevant keywords in the file names of your pictures and compress images so you reduce load times without compromising quality.

User Experience (UX)

Finally, your site needs clear links and menus that make it easy to navigate, a clean design with readable fonts and contrast, and elements that users will find engaging, like interactive content, videos and infographics.

Overall, on-page SEO ensures that your content reaches your desired audience. It also helps ensure that your visitors have a good experience so they stay longer and engage more with your content.

What Are the Best On-Page SEO Tools?

On-page SEO tools can be a resource to improve your visibility in search engine results. They automate many aspects of analysis and optimization, saving you time and effort. 

You don’t have to manually check for certain issues. Instead, the tools give you quick, actionable reports on what you can improve. 

The best on-page SEO tools inform your SEO strategy with data and insights. They can help you find and fix common SEO errors, and often, they let you analyze your competitors’ websites so you can outperform them.

Below are some of the best on-page SEO tools specifically geared toward the needs of beginners.

1. Google Keyword Planner

Google Keyword Planner is a free on-page SEO tool

Google Keyword Planner is one of the best on-page SEO tools for beginners because it’s a free option provided by Google. 

While it’s primarily geared towards advertisers who use Google Ads, it’s also great if you’re a content creator. The tool can help you find new keywords, see how often keywords are being searched for and get lists of related keywords along with their search volume data.

Specific features of the Google Keyword Planner include:

  • Find insights into average monthly search volumes to learn the potential reach of keywords.
  • See how often keywords are searched over a given period and how competitive a keyword is in paid search.
  • It predicts the future performance of keywords and helps plan your long-term SEO and content strategies.

For a step-by-step guide on using Keyword Planner, check out: How to do keyword research on Google for free

2. All-In-One SEO Pack

All In One SEO Pack is a WordPress plugin that helps optimize your site. Thanks to its user-friendly interface and features covering all essential aspects of on-page SEO, it’s well-suited to beginners. Regardless of your technical expertise, the plugin will simplify the SEO process.

A setup wizard takes you through the initial configuration so you can optimize your site quickly and efficiently. 

Some of the core features of the All in One SEO pack include:

  • Automatically generate meta tags for posts and pages, including title tags, keywords and meta descriptions.
  • Create and submit XML sitemaps to search engines so they can crawl your site more effectively.
  • There’s on-page SEO analysis with actionable recommendations to improve your content, features for optimizing local search visibility, and automatic generation and optimization of image ALT tags and titles for better image search rankings.

3. Yoast SEO

One of the most popular, widely used WordPress plugins, Yoast SEO is a comprehensive set of tools and features well-suited to beginners because of its user-friendly interface and detailed guidance. 

With Yoast SEO, you receive real-time feedback on how well content is optimized for your focus keyword and suggestions for improvement. 

It evaluates your content’s readability to improve engagement, and you can edit and preview how your page or post will appear in search engine results.

Features and benefits of Yoast SEO that make it a standout in terms of the best on-page SEO tools include:

  • The plugin provides detailed guidance and explanations of all features. Its intuitive dashboard was designed for beginners.
  • Yoast SEO is an all-in-one tool that covers all the critical aspects of on-page SEO, including keyword optimization, content readability and technical SEO elements like an XML sitemap.
  • Yoast offers a free version with the most essential features and a premium version with more advanced functions you can use as you become more familiar and comfortable with SEO.

Related: Tutorial: How to use Yoast SEO on WordPress

4. Moz

Moz is an excellent SEO toolset for beginners who want to enhance search engine rankings and performance.

It offers comprehensive features and extensive educational resources. Tools available through Moz include site audits, link-building features, keyword research and rank tracking.

With the Keyword Explorer, you receive an in-depth analysis of keywords, including search volume and difficult and potential click-through rates. This tool also generates keyword ideas related to your primary search terms so you can discover new opportunities.

Moz also offers the following:

  • Comprehensive audits to scan your site for technical SEO issues, like missing meta tags, duplicate content and broken links.
  • Monitor your ranking for a specific keyword over time to get more insight into your SEO performance.
  • Get content suggestions and insights into optimizing your content for relevance and search engine performance, as well as specific recommendations to improve on-page SEO elements like content structure, meta descriptions and title tags.

5. SEMRush

A powerful, versatile tool, SEMRush, can be used by everyone from beginners to SEO professionals. 

The suite of tools includes keyword research, competitor analysis and site audits. It’s especially useful for on-page SEO, providing actionable insights and recommendations to optimize content and structure. 

The Site Audit tool scans your site for on-page issues like broken links. It then provides a detailed report highlighting warnings and errors and compiles an overall health score to indicate your SEO status.

Content analysis is also great about SEMRush, which makes it one of the best on-page SEO tools. The SEO Content Template feature generates a template based on the top 10 competitors for a given keyword, giving recommendations for keyword usage, word count and readability. 

The SEO Writing Assistant is an add-on that integrates WordPress and Google Docs, offering real-time suggestions to improve your content from an SEO standpoint.

The on-page SEO checker features of SEMRush include the following:

  • Content optimization analyzes the content and provides actionable recommendations to optimize individual pages based on your target keywords.
  • Suggests improvements for meta descriptions, headers, title tags and content, enhancing search engine rankings and relevance.
  • Gives insights into SERP features and how to optimize for them.

6. Ubersuggest

Neil Patel designed Ubersuggest with features including options for keyword research, content ideas, site audits and competitive analysis. It’s well-suited to beginners thanks to its affordability, simple interface, and tools that cover the essential aspects of SEO.

Ubersuggest leverages data from different sources, including Google, providing insights and recommendations to improve SEO. You can do keyword research, analyze competitors’ websites, conduct site audits and get ideas for new content. 

In the keyword research phase, you can find detailed information on SEO difficulty, search volume, paid difficulty and cost-per-click (CPC) for keywords. A list of related keywords can be generated so you can discover new opportunities and save and organize keywords into lists.

Other reasons Ubersuggest is beneficial if you’re new to on-page SEO include:

  • You get an overall SEO score for your site with highlighted areas for improvement.
  • There’s a feature to identify your competitor’s most successful pages, which gives you insight into what content performs well in your niche and what content gaps currently exist.
  • The data on Ubersuggest is presented clearly and easy to understand to quickly find the information you need.

7. Ahrefs

Marketers, SEO professionals, and content creators can use Ahrefs to broadly optimize their websites. 

Ahrefs is particularly known for robust data analysis and backlink indexing, and it’s also a great resource for on-page SEO. It gives detailed insights and actionable advice, but the interface is user-friendly and it has a library of educational resources. Ahrefs also tends to take complex data and present it straightforwardly.

Ahrefs Site Audit tool will crawl all the pages on a website in a way similar to search engines, identifying common SEO issues like pages that load too slowly, problems with meta tags and broken links. 

You get an overall SEO health score and detailed improvement recommendations. Every issue includes explaining why it matters and how to fix it, so you’re learning along the way.

The content Analysis feature lets you search for content on any topic to see which pieces perform well regarding organic traffic, backlinks, and social shares. The Content Ideas tool will help you find content gaps and chances to create content that will perform well.

Other notable features include:

  • A SERP overview analyzes the top-ranking pages for a given keyword to help you understand what’s currently working in your target market.
  • The Ahrefs SEO Toolbar includes instant SEO metrics for any page you visit, including title tags and meta descriptions.
  • The Keyword Research Feature offers detailed keyword metrics, including search volume, ranking difficulty, related keywords and click data.

Conclusion: Navigating the Best On-Page SEO Tools

Navigating on-page SEO can be daunting, especially if it’s new to you, but some tools can simplify what would otherwise be a complex process. They offer you the ability to improve your visibility in search engines and straightforward guidance. You’ll find that each of these best on-page SEO tools has strengths and capabilities uniquely suited for specific SEO needs and different expertise levels.

For a beginner-friendly deep dive into SEO, check out the SEO Essentials Kit. In this course, you’ll learn all the essentials you need to know in order to confidently rank your website on Google and steadily grow your organic traffic.

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