ARH Employee Training
Overview
ARH Employee Training is a one-woman consulting brand based in Long Island. ARH primarily provides soft skills training to small businesses and firms, particularly in the tech sector. ARH’s brand and website hadn’t been updated in years–the objective for the new identity was to portray the brand as fun, warm, and professional.
Deliverables
Brand identity design
Business card design
WordPress website design + development
Process
The first step in the process, after the kick-off call, was to complete the brand questionnaire, which gave me some insight into ARH’s goals, values, and style preferences. I then proceeded to create a colorful mood board to evoke the brand’s playful personality.
After the mood board and color palette were approved, I moved into the logo design process. I presented four intial concepts, one of which was approved without further revisions.
Next, I went to work creating ARH’s new website on WordPress. The former website was on Wix, so I migrated over some of the original content, along with new content provided by the client. The new website was built using the Divi theme and integrates ARH’s new logo, font selections, and brand colors. I also curated some complimentary stock images.
Mood board
Initial logo concepts
Primary logo
Secondary logo
Summary
The overall look and feel of the brand incorporates personality while still maintaining a professional presence that reflects the brand’s many years of industry experience. Audrey was delighted with the results and has since returned to commission additional projects, such as a PowerPoint template and Zoom virtual background. Here’s what she said about our collaboration:
“Stephanie was so easy to work with and so very accommodating even with all of my questions and concerns. She was spot on in developing a website that reflects my brand and what I have to offer. Her insights were highly valuable. She is attentive to detail and will go out of her way to make sure all is perfect. Her sense of design and composition are stellar. I would highly recommend Stephanie for all design work.”
Check out the live website at arhemployeetraining.com.