Custom Mattress Factory

I’ve been working with Custom Mattress Factory (CMF) and their family of brands since Fall 2021.

CMF is an online retailer that specializes in creating custom and oversized mattresses and bedding. Their mattresses are manufactured at their factories in North Carolina using high-quality, sustainably-sourced materials. Through our ongoing collaboration, I’ve been able to support CMF on a wide range of design projects, from creative direction to digital design to print design for product packaging.

For their sub-brands, Alaskan King Bed Company and Wyoming King Bed Company, I worked with their existing logos and created an elevated and cohesive brand identity through strategic color and font choices. We also conducted some brand messaging work in order to develop a consistent brand voice that would resonate with their ideal customers. Most recently, I helped move both websites over to Shopify with a refreshed design and new, custom features.

In 2023, I developed a custom brand identity for a new sub-brand that specializes in RV mattresses. We are currently working on building out the brand’s website on Shopify.

Presented below is just a small sampling of the work I’ve done for CMF and their family of brands over the past few years.


Creative Direction
Brand Identity Design
Web Design
Print + Packaging Design
Graphic Design
Email Campaign Design

Booklet design with unboxing instructions
Bedframe graphic
List of 100 brand values for inspiration
Steph holding an iPad with a modern color palette
Mockup of a website design for a mattress company
Mockup of the mattresses page on the Alaskan King Bed Company website
Mobile web design for mattress company
Booklet design for Alaskan King Bed Company
Brand guidelines for Wyoming King Bed Company
Brand and web design for Wyoming King Mattress Company

Client Testimonial

“It’s been a pleasure working with Steph… We initially contacted her to give us an overall assessment of our brands/websites so we could have a starting point. Her feedback was spot on and her recommendations made sense. So we hired her again to implement some of her recommendations. And since then we’ve hired her many times and plan to continue working with her. Why? The results we’re getting are amazing! Our email list sign up has literally gone up 10x. Our sales conversions have 4x’d. Yes, 4x! The designs she has created and overall brand “feeling” is exactly what we wanted and more importantly, needed. Steph is very responsive and always friendly. And she’s easy to work with. If you’re thinking about working with her, stop thinking, and work with her. Steph is great!”

Read Vincent’s 5-star review on Google →

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