Custom Mattress Factory
I’ve been working with Custom Mattress Factory (CMF) and their family of brands since Fall 2021.
CMF is an online retailer that specializes in creating custom and oversized mattresses and bedding. Their mattresses are manufactured at their factories in North Carolina using high-quality, sustainably-sourced materials. Through our ongoing collaboration, I’ve been able to support CMF on a wide range of design projects, from creative direction to digital design to print design for product packaging.
For their sub-brands, Alaskan King Bed Company and Wyoming King Bed Company, I worked with their existing logos and created an elevated and cohesive brand identity through strategic color and font choices. We conducted some brand messaging work in order to develop a consistent brand voice that would resonate with their ideal customers. I also helped move both websites over to Shopify with a refreshed design and new, custom features.
In 2023, I developed a new brand identity and website for American RV Mattress, a division of Custom Mattress Factory.
Presented below is just a small sampling of the work I’ve done for CMF and their family of brands over the past few years.
Services
Creative Direction
Brand Identity Design
Web Design
Print + Packaging Design
Graphic Design
Illustration
Email Campaign Design
Client Testimonial
“It’s been a pleasure working with Steph… We initially contacted her to give us an overall assessment of our brands/websites so we could have a starting point. Her feedback was spot on and her recommendations made sense. So we hired her again to implement some of her recommendations. And since then we’ve hired her many times and plan to continue working with her. Why? The results we’re getting are amazing! Our email list sign up has literally gone up 10x. Our sales conversions have 4x’d. Yes, 4x! The designs she has created and overall brand “feeling” is exactly what we wanted and more importantly, needed. Steph is very responsive and always friendly. And she’s easy to work with. If you’re thinking about working with her, stop thinking, and work with her. Steph is great!”