Benjamin Field: Individuation Coaching
Overview
Benjamin Field specializes in soul-centered career coaching that helps people find meaning and purpose in work and life. The coaching process is a unique combination of the “individuation process” and the “core energy coaching process.” The objective of this project is to create a brand identity that attracts and educates potential clients who would benefit from Ben’s unique coaching modality.
Target audience
Professionals, men and women 30-years and over, who are experiencing feelings of dissatisfaction and emptiness in their work — and potentially other areas of life — and contemplating a career change. They’d describe themselves as spiritual and open-minded to new ideas and techniques.
Deliverables
Brand identity design
Lead magnet design (6-page PDF)
Social media graphics
WordPress website design & development
Primary + Secondary Logos
The logomark features a unique and simple mandala illustration enclosed in a circle. The mandala has 6 points and resembles a lotus flower. Its rounded edges convey approachability and openness. The simplicity of the design gives it a modern and professional look.
Two different fonts were paired in the primary and secondary logo variations. The larger font is soft and rounded and denotes equilibrium and zen. The smaller font is a more simple sans serif typeface, which was selected for its legibility.
primary logo
secondary logo
logomark
Application
Color
The primary color is a deep and vibrant blue. In color psychology, blue represents competence, quality, and dependability, all of which are important traits for this brand. The complementary colors for the brand are aqua, teal, yellow, and red-orange. These colors are inspired by fire and other natural elements that relate to energy.
Summary
Here’s what Ben had to say about our collaboration:
“I engaged Steph Corrigan to help me create and launch my career and life transitions coaching business brand and website. The experience of working with Steph has been an absolute pleasure from start to finish. She is consummately professional — responsive, supportive and proactive — intuitive and creative. Steph brings a soulful approach to branding and design that aligns very much with my own business. I’m delighted with the end product. She’s the brand and design partner you’ll want in your corner — I cannot recommend her enough.”
Check out the live website at benjaminfieldcoaching.com.