Yuj Wellness

Yuj Wellness is a culmination of over 25 years of experience as a well-rounded wellness professional. The brand offers a holistic approach to wellness that includes coaching, yoga therapy, and essential oil sales and education.

When Maria, the founder of Yuj Wellness, approached me about rebranding her business, she had an idea of what she wanted her brand to look like but was struggling to piece everything together on her own.

Through our signature branding process, we were able to craft a soothing and professional look and feel for the brand that aligned with Maria’s vision and will resonate with her target audience–adults who are seeking a caring and holistic approach to improving their wellbeing.



Charmaine Pauls brand guidelines

Logo Variations

Pictured below are the logo variations created for the brand. The primary logo includes the brand name, tagline, and a unique logomark. The logomark is a circular, symmetrical design that visually represents the brand’s holistic approach to wellness. The overall design is clean and timeless.

The primary font used for the logo is a rounded, mid-weight serif typeface that conveys friendliness and competence. The secondary font used for the tagline is a feminine script typeface that adds a human touch to the design.

primary logo

secondary logo



The color palette is soft and soothing with calming shades of teal and lavender. The primary brand color is dark teal. This color conveys health, competence, and reliability.

Charmaine Pauls homepage mockup

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