SEO Essentials Kit is an online SEO course for beginners

Grow your website traffic month over month without overwhelm.

Does this sound like you?


You want to attract customers without just relying on social media or word of mouth.


You know SEO is important but find it intimidating.


All of the info you've seen online about seo has your head spinning.

I get it! SEO has a reputation for being difficult. And yet, it’s one of the most consistent and reliable ways to grow your business. Fortunately, SEO is not nearly as complicated as it’s made it out to be. Over the past ~3 years, I’ve finetuned a simple SEO strategy to grow my small design studio into a thriving, profitable business that doesn’t depend on fickle social media platforms. Today, I help my clients and students do the same for their small business.

Don’t let your fear of SEO prevent you from growing a sustainable business!

All you need is someone who’s been in your shoes to show you the way.

SEO Essentials Kit course dashboard


The SEO Essentials Kit

A self-paced and beginner-friendly online course for small business owners


Rank your website on the first page of Google


Watch your website traffic increase over time from just a few hours of work each month


Grow your audience, leads, and revenue exponentially

By the end of the course, you’ll be able to:


Find relevant keywords that aren’t too competitive to rank for (even when you’re just starting out.)


Write SEO-rich blog content that attracts and nurtures your ideal customers.


Increase your website authority and visibility by getting more links to your site from reputable websites.


Ensure your website is healthy and fast (even if you’re not tech-savvy.)


Rest easy knowing new potential customers are finding your website every day on Google!

Online SEO course for beginners

What’s Inside:


Introduction to SEO

Get an overview of how SEO works, what the process looks like, and which factors are most important for determining how your website ranks on search engines like Google.


Keyword Research

Learn a simple framework for finding the right keywords to target for your website. Plus, discover my favorite keyword tools and watch me do keyword research in real time for a client.


Content Creation for SEO

Once you have your keywords, it’s time to optimize them on your website. Find out how to write SEO-friendly website content that ranks on Google and attracts your ideal audience



Learn a few different ways to increase your domain authority to make your website appear more reputable and improve your chances of ranking by building backlinks from other websites.


Technical SEO

Discover the basics of how to set your website up for success. Ensure that it’s “technically fit” for search engine indexing and provide a great user experience to your visitors.


Analytics and Maintenance

Learn how to track your website traffic and keyword rankings using Google Analytics and Search Console. Plus, get my best tips on what to do if you get overwhelmed or run out of ideas.

How about a sneak peek?

Take a closer look at the course dashboard!

The course is broken down into:

  • 6 modules
  • 14 lessons
  • 45 videos

… with specific action items and plenty of additional resources along the way.

Ready to get started?

Enroll today for one payment of $197 and get immediate, lifetime access to the course, including any future updates and additions!

“SEO Essentials Kit is a great course for someone who knows very little about SEO–like me! Stephanie explains things extremely well and I’m beginning to get a better understanding of how to use SEO to grow my business. It is essential knowledge and Stephanie is an excellent teacher.”

– Alana

“I’m loving your SEO essentials kit, big time! Thanks so much for this!”

– Mina


I'm a complete beginner when it comes to SEO. Is this course right for me?

Yes, the SEO Essentials Kit is beginner-friendly! Whether you’re just starting out or have already dipped your toes in keyword research and content writing but don’t feel confident in SEO, this course is for you.

If you’d like a free primer on SEO before enrolling to be sure SEO is right for you, you’re welcome to sign up for my 30-minute masterclass.

Are there any prerequisites?

You’ll need a website or blog (on any platform) in order to implement SEO. That’s about it.

How long will it take me to complete the course?

That’s totally up to you! In fact, I would encourage you to take it at your own pace to ensure the concepts are truly sinking in and that you’re taking action along the way.

That said, I intentionally designed the course to be simple and digestible, with most videos under 5 minutes in length. Theoretically, you could complete the course in just one weekend (though I wouldn’t necessarily recommend it)!

Does this course include any additional support?

You are welcome to email me at any time if you have questions about the course content.

How long will I have access to the course?

For as long as the course exists! If I ever do take it down, I’ll do my best to give you plenty of heads up so you can download all the content ahead of time.

Do you offer refunds?

Not at this time.