6 common SEO myths and misconceptions to ignore

Feb 5, 2024 | Featured, Marketing, SEO

When it comes to SEO, there are a lot of myths and misconceptions floating around. I’m not sure why that is, but part of the problem is that a lot of marketers make SEO out to be much more complicated than it is, perhaps to intimidate people into hiring them.

In truth, SEO is a simple strategy at its core that comes down to just a few key components: find relevant keywords, write good content related to those keywords, and make sure your website is secure and user-friendly. There’s much more to be said about each of these points of course, but often you first have to wade through a ton of irrelevant content to find the helpful info you’re looking for.

Here at Steph Corrigan Design, my aim is to provide educational resources for small business owners that are comprehensive yet fundamentally simple. This means you won’t find any unnecessary jargon, complex strategies, or hustle-fueled recipes for burnout (like posting daily on social media.) If that sounds good to you, be sure to subscribe to my weekly newsletter, The Luxe Entrepreneur, to receive my best insights on building a sustainable, sophisticated business with ease.

With that said, let’s debunk six of the biggest SEO myths that’ll impede your ability to rank on Google and grow your website traffic.

Top 6 SEO Myths

Myth #1: SEO requires a lot of technical knowledge

While there are some technical aspects to SEO, it would be a huge overstatement to say that you have to be tech-savvy to succeed at SEO. From a technical standpoint, it’s important that your website is accessible, user-friendly, and secure. And there are tons of tools available to help you with all of these points. To be clear, no coding is required to optimize your website for SEO.

Related post: 7 easy ways to improve SEO on your website

Myth #2: SEO is too competitive for small businesses

When it comes to ranking on Google, size doesn’t matter. The search engine robots that crawl the web don’t know or care about how much money a company makes. What they care most about is the quality of the content shared. Therefore, small businesses shouldn’t let fear of competition prevent them from implementing SEO. With the right keyword strategy, truly anyone can rank on the first page of Google.

To use myself as an example, I have several keywords that I rank for above billion-dollar companies with enormous websites like Canva and Adobe. If I can do it, so can you.

Myth #3: You have to constantly churn out new content in order to rank

One important concept to understand about SEO is that your content needs to be fresh and relevant in order to rank. However, that doesn’t only apply to brand new pieces of content. You can also improve your rankings by simply updating your older content. In fact, it’s considered good practice to do so in order to avoid getting out-ranked by your competitors.

Remember, Google prioritizes quality over quantity because they want to provide their users with the best search experience possible. If the thought of writing a ton of content for SEO feels daunting, try starting with just one well-written blog post per month. When you’re not writing new content, spend some time updating your older posts. This slow and steady approach will take you farther than you might think.

Related post: Blogging for SEO: How to write posts that rank on Google

Myth #4: SEO is a one-and-done strategy

Although there’s typically some initial legwork done upfront to set up a website for SEO success, this work is only the beginning. SEO is a long-term strategy that requires ongoing effort and maintenance. Primarily, this means writing new content and updating older content, like we discussed above. Ongoing SEO work also involves keyword research, analytics tracking, and fixing technical errors like broken links.

All in all, this work can be pretty minimal, especially compared to posting on social media, which we all know can take way too much time for way too little reward. When you publish an SEO-optimized blog post, you can expect it to gain more traffic over time, not less. This is what makes SEO such a sustainable strategy.

Myth #5: Backlinks are more important than content for ranking

If someone tells you that all you need in order to improve your rankings is more backlinks, be wary. They’re probably trying to sell you something. Which brings up an important point: never pay for backlinks. Although backlinks, or links to your website from other sites, can definitely help your rankings, this depends highly on the quality of those links. If you post high-quality content on your site, you will likely receive backlinks to your content naturally. But getting more backlinks won’t magically improve the quality of your content. Therefore, it’s best to prioritize writing good content over acquiring backlinks. If you can do both, even better.

Myth #6: Higher keyword density = better results

One big mistake I see on a lot of websites is something called “keyword stuffing.” The recommended keyword density for a piece of content is 1-2%. In other words, your keyword should appear 1-2 times in every 100 words. Overusing your keywords is not only distracting to your users, but it also signals to Google that your website is spammy. For WordPress users, it’s easy to track your keyword density using a free plugin called Yoast.

Click here for a step-by-step guide on using Yoast to improve your SEO.

Conclusion + Next Steps

In this post, we debunked 6 common SEO myths that can hinder your results; or worse, prevent you from implementing SEO for your business to begin with. If you’ve fallen victim to one of these misconceptions, don’t feel bad! It’s very easy to do these days with all the conflicting information we’re inundated with.

If you’re eager to learn more about SEO, I’d love to invite you to enroll in my course, The SEO Essentials Kit. In this beginner-friendly course, I’m teaching the fundamentals of SEO that you need to know in order to start ranking on Google and steadily grow your website traffic.

In the course, I’ll share the exact strategy I’ve used for the past few years to turn my blog into my #1 source of client inquiries for my design services. No social media necessary. Whether you’re a service provider, blogger, or e-commerce business owner, SEO can help you grow a loyal fan base and increase your revenue sustainably. SEO Essentials Kit will show you how.

Click here to learn more about the course and enroll today.

Common SEO myths and misconceptions

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