10 sophisticated color palettes for upscale brands

Sep 1, 2020 | Branding, Color Palettes, For Designers

One of the most fun, and important, steps in the visual branding process is creating a color palette. The selection and usage of color speak volumes about a brand. Colors convey personality, mood, emotion, and even status. In today’s post, I’m sharing how brands can create an upscale, high-end identity through the use of sophisticated color palettes.

What makes a sophisticated color palette?

Before we dive in and look at some example palettes, let’s consider what makes a color palette sophisticated. Sophistication implies elegance, class, and luxury. In a business context, it also implies exclusivity, high-quality services or products, and premium pricing. If you want to create an upscale brand identity for your business, there are many ways to convey sophistication, but a great place to start is with your color palette.

While there are no hard rules when it comes to color, sophisticated color palettes tend to have the following traits in common:

  • Neutral shades. Natural colors that don’t lean too masculine or too feminine have wide appeal. While it never hurts to incorporate a bit of color, the majority of the palette should be neutral.
  • Muted tones. Elegant color palettes tend to incorporate muted shades, as opposed to bright, vivid pops of color.
  • High contrast. Contrasting darker colors with lighter shades gives the palette a bit of edge and intrigue.

Color palette examples

Keep scrolling to view 10 curated color palettes for upscale brands. These color schemes are perfect for brands that offer high-ticket, premium services or products, such as interior designers, photographers, e-commerce brands, hotels, restaurants, and more.

Color palette #1

Elegant green color palette

Neutral color palette hex codes (top to bottom):

  • #d9d2cc
  • #f2f1ef
  • #d9b18e
  • #a67564
  • #723e31

Color palette #2

Sophisticated color palette

Elegant green color palette hex codes(top to bottom):

  • #192231
  • #404a42
  • #c0b283
  • #eddbcd
  • #f4f4f4

Color palette #3

Red and neutral color palette for luxury brands

Red and pink color palette hex codes(top to bottom):

  • #f3ece4
  • #d9b6a3
  • #d88b79
  • #a71f13
  • #a7382d

Color palette #4

Blue and beige color palette

Blue neutral color palette hex codes(top to bottom):

  • #02000d
  • #07203f
  • #f1d2b6
  • #d9aa90
  • #a65e46

Color palette #5

Gold and brown color palette

Gold color palette hex codes (top to bottom):

  • #d9b061
  • #d9c4a9
  • #d8d0c5
  • #8d6f57
  • #3f0d0c

Color palette #6

High contrast color palette for upscale brands

Luxury color palette hex codes (top to bottom):

  • #dfe5f3
  • #557373
  • #272401
  • #f2efea
  • #0d0d0d

Color palette #7

Colorful and sophisticated color palette

Dark color palette hex codes (top to bottom):

  • #a6445d
  • #021c41
  • #142f40
  • #d89b65
  • #bf835f

Color palette #8

Green color palette

Green and pink color palette hex codes (top to bottom):

  • #c09bac
  • #314021
  • #617246
  • #0c0d07
  • #d8c6ba

Color palette #9

Blue color palette

Blue color palette hex codes (top to bottom):

  • #bde8f1
  • #819fa7
  • #5b6e74
  • #f2f2f0
  • #0d0d0d

Color palette #10

Sophisticated color palette with high contrast

Sophisticated color palette hex codes (top to bottom):

  • #f2f2f2
  • #d9d9d9
  • #0f1b27
  • #bfafaf
  • #0d0d0d

Where to find more color inspiration

Looking for more color palette inspiration for your brand? Head on over to my color palettes board on Pinterest. As a brand and web designer, I spend a lot of time browsing and curating color palettes, fonts, mood boards, and other visual inspiration.

If you’re having trouble figuring out where to even begin when it comes to creating a color palette for your brand, I recommend you start by creating a mood board–read this post to learn more about mood boards and grab some free templates you can use to get started with today.

Need a hand creating the perfect color palette and visuals for your brand? I specialize in crafting sophisticated brands and websites for small businesses. Click here to learn more about my services and schedule a free discovery call.

Related posts:

Sophisticated branding for beauty brand


Elegant brand identity design for a high-end lash studio

Spread the love
Steph Corrigan Design Blogger

Meet Steph


I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

Work with Steph →


Tools + Resources

Discover my favorite tools and resources for small businesses!


All-in-one clientflow management platform for booking clients, managing projects, and getting paid. Get 50% off


Intuitive email marketing plaform with beautiful templates.
Get 50% off


Highly customizable WordPress theme - no coding required.
Try it out