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brand identity

9 branding elements every business needs

9 branding elements every business needs

When it comes to branding, there are many different elements that come into play. In fact, so many that you can quickly find your head spinning trying to figure out where to even start. In this guide, I'm breaking down the top 9 elements of a strong and cohesive brand...

7 modern Google font pairings for minimalist brands

7 modern Google font pairings for minimalist brands

On the hunt for some modern font pairings to help elevate your brand? I've got you covered. Modern and minimalist design go hand-in-hand. Think about some of your favorite modern brands--Apple, Nike, and Tesla come to mind. What do they have in common, apart from...

Brand strategy vs. brand design: What’s the difference?

Brand strategy vs. brand design: What’s the difference?

We've all heard the term "branding" before, but what exactly does it entail? Branding is an umbrella term that encompasses both strategy and design. However, branding, brand strategy, and brand design are often used interchangeably, which can cause some confusion...

Why I don’t sell premade branding templates

Why I don’t sell premade branding templates

And why a custom brand identity is worth the investment Branding templates have been around for a while, but lately I'm seeing more and more of them. For a while, I actually considered creating my own and selling them on my site as a way of earning a little passive...

4 signs it’s time to rebrand your business

4 signs it’s time to rebrand your business

Thinking about rebranding your business? Since you landed on this page, I’m guessing the answer is yes! Rebranding is common and even essential in order for businesses to remain relevant over time. Brands are kind of like people in the sense that they are constantly...

4 easy ways to improve your brand

4 easy ways to improve your brand

When was the last time you took a cold, hard look at your brand? As your business grows and evolves, so should your brand identity. If you haven't assessed your branding in six months or more, there are likely a few things you can do to improve your brand. Don't...

5 elegant free font pairings for modern brands

5 elegant free font pairings for modern brands

Font choice says a lot about your brand. Different typefaces tell your audience whether your brand is playful or sophisticated, classic or modern, youthful or mature. Therefore, before you go about looking for font pairings for your brand, you should make sure you...

How many logo variations do you need?

How many logo variations do you need?

It goes without saying that your logo is an important piece of your visual brand identity. But did you know that most businesses actually have multiple logo variations? In fact, it's common for brands to have up to four logo variations, each of which is suitable for...

What’s a mood board and why do you need one?

What’s a mood board and why do you need one?

Even if you're new to the world of design, you've probably heard the term mood board at least once, if not many times. Mood boards are important (and fun) visual elements that provide inspiration for design projects. They are used in every field of design, from...

Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

Resources for Entrepreneurs

Check out my top recommended tools and resources for building, managing and scaling your small business.

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