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Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...
The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it's all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and look at...
The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...
When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come--that goes without saying. This puts a lot of pressure...
Color psychology is powerful, particularly in branding. The most famous brands that you can think of: McDonald's, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the psychology...
Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...
Rebranding your business is a big step—and it involves much more than updating your logo. From refining your brand strategy to refreshing your visuals, messaging, photos, and website, a thoughtful rebrand can transform how your business shows up and connects with the...
Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you've worked together to create your brand identity. They're a handy reference guide...
My brand design process has evolved substantially since I started my design business in 2018. Over the past few years, I've continued to invest in education and resources in order to create better work, more efficiently. Although there's always room for refinement,...
These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn't just for big businesses and corporations. If you're an entrepreneur looking to start or grow your own business, developing a strong personal brand can...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for sophisticated small businesses.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
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