fbpx
5 key branding mistakes to avoid

5 key branding mistakes to avoid

Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
How to create a timeless brand

How to create a timeless brand

One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come–that goes without saying. This puts a lot of...
The power of color psychology in branding

The power of color psychology in branding

Color psychology is powerful, particularly in branding.  The most famous brands that you can think of: McDonald’s, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the...
Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition – so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too....