5 ways to refresh your brand for the New Year
The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it’s all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and...
6 logo design principles to make your brand stand out
The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald’s, and I am sure that you can immediately picture the imagery associated with them. From...
Brand values: List of 100 examples for inspiration
When developing a brand for a new or existing business, it’s important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
5 key branding mistakes to avoid
Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...