How to create a timeless brand
One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come–that goes without saying. This puts a lot of...
The power of color psychology in branding
Color psychology is powerful, particularly in branding. The most famous brands that you can think of: McDonald’s, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the...
Why branding is important for your small business
Small businesses across the United States and beyond face huge competition – so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too....
Rebranding checklist: How to rebrand your business in 7 steps
Since I’m currently in the thick of rebranding my branding and web design business, I decided to put together a checklist to shed some light on the process. And I’m not just updating my logo (which you can take a peek at here!) I’m talking new brand...