Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come–that goes without saying. This puts a lot of...
Color psychology is powerful, particularly in branding. The most famous brands that you can think of: McDonald’s, Coca-Cola, UPS all have distinctive colors that are synonymous with their brand. But why did they pick these colors? Well, because of the...
Small businesses across the United States and beyond face huge competition – so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too....
Since I’m currently in the thick of rebranding my branding and web design business, I decided to put together a checklist to shed some light on the process. And I’m not just updating my logo (which you can take a peek at here!) I’m talking new brand...
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.