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branding tips

How to create a luxury brand that feels approachable

How to create a luxury brand that feels approachable

Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...

6 logo design principles to make your brand stand out

6 logo design principles to make your brand stand out

The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...

Brand values: List of 100 examples for inspiration

Brand values: List of 100 examples for inspiration

When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...

5 key branding mistakes to avoid

5 key branding mistakes to avoid

Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...

How to create a timeless brand

How to create a timeless brand

One of the recurring themes of the design work I do for my clients is the pursuit of timeless branding. Most business owners desire to build a lasting, sustainable brand that will stay relevant for years to come--that goes without saying. This puts a lot of pressure...

Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...

3 signs you’re ready to invest in branding photography

3 signs you’re ready to invest in branding photography

This guest post was contributed by Emily Kim Photography. As an entrepreneur, we’re all too familiar with investing in our business. There are so many areas to consider - education, legal, finance, marketing, etc. But, a question you might be asking yourself is, when...

Rebranding checklist: How to rebrand your business in 7 steps

Rebranding checklist: How to rebrand your business in 7 steps

Since I recently rebranded my branding and web design business, I decided to put together a checklist to shed some light on the process. And I didn't just update my logo, I'm talking new brand strategy, photos, website, the whole shebang. Chances are if you landed on...

7 personal branding tips for entrepreneurs

7 personal branding tips for entrepreneurs

These days, it seems like everyone and their mother is developing a personal brand. As it turns out, branding isn't just for big businesses and corporations. If you're an entrepreneur looking to start or grow your own business, developing a strong personal brand can...

What’s a brand board and why does your business need one?

What’s a brand board and why does your business need one?

If you're at all familiar with the branding process, you've likely heard the term "brand board" before. You may have even seen examples of it floating around Pinterest, Instagram, and here on my website. But what exactly are brand boards, and why are they important? A...

Why I don’t sell premade branding templates

Why I don’t sell premade branding templates

And why a custom brand identity is worth the investment Branding templates have been around for a while, but lately I'm seeing more and more of them. For a while, I actually considered creating my own and selling them on my site as a way of earning a little passive...

4 easy ways to improve your brand

4 easy ways to improve your brand

When was the last time you took a cold, hard look at your brand? As your business grows and evolves, so should your brand identity. If you haven't assessed your branding in six months or more, there are likely a few things you can do to improve your brand. Don't...

Steph Corrigan Design Blogger

Meet the Blogger

Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for small businesses in the wedding, lifestyle and wellness industries.

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!

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