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6 logo design principles to make your brand stand out

6 logo design principles to make your brand stand out

The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald’s, and I am sure that you can immediately picture the imagery associated with them. From...
Brand values: List of 100 examples for inspiration

Brand values: List of 100 examples for inspiration

When developing a brand for a new or existing business, it’s important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
5 key branding mistakes to avoid

5 key branding mistakes to avoid

Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition – so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too....