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5 key branding mistakes to avoid

5 key branding mistakes to avoid

Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
Why branding is important for your small business

Why branding is important for your small business

Small businesses across the United States and beyond face huge competition – so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too....
What are brand guidelines and why are they important?

What are brand guidelines and why are they important?

Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you’ve worked together to create your brand identity. They’re a handy...