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Creating a brand that feels luxurious can be a great way to demonstrate a high-end product or service. Luxury brands are often associated with superior quality and exclusivity, making them desirable. And yet, luxury branding can often feel intimidating or...
The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it's all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and look at...
The perfect logo for your brand will be completely original and instantly recognizable. Think of the biggest brands in the world: Nike, Pepsi, Coca-Cola, and even McDonald's, and I am sure that you can immediately picture the imagery associated with them. From the...
When developing a brand for a new or existing business, it's important to list the core brand values your business stands for. These values inform all the decisions you make for your brand and how your brand communicates, both internally among team members and...
Getting branding right for your small business is more important than ever. With such a hugely populated market, small businesses must stand out amongst a dense crowd while creating their own unique online space. With just 7 seconds to make an impression online, your...
Would you rather consistently sell to the same loyal client, or focus entirely on new clients for each new product, launch, or session? This is an important question that you will have to ask and answer for yourself as you delve into the entrepreneurial world....
Small businesses across the United States and beyond face huge competition - so it’s never been more important to have a recognizable brand. Branding is more than just a specific color or logo, but it’s your personality, your ethos, and what you represent, too. All...
Since I recently rebranded my branding and web design business, I decided to put together a checklist to shed some light on the process. And I didn't just update my logo, I'm talking new brand strategy, photos, website, the whole shebang. Chances are if you landed on...
Brand guidelines are a set of rules that define your brand messaging and visual identity. Typically, your brand designer will provide you with the guidelines in a PDF format after you've worked together to create your brand identity. They're a handy reference guide...
Wondering how much it'll cost to brand your small business? The short answer is: it depends. There are a myriad different factors that go into defining the cost of branding; you could truthfully invest anywhere from $500 to $50,000, depending on your scope, budget,...
When it comes to branding, there are many different elements that come into play. In fact, so many that you can quickly find your head spinning trying to figure out where to even start. In this guide, I'm breaking down the top 9 elements of a strong and cohesive brand...
We've all heard the term "branding" before, but what exactly does it entail? Branding is an umbrella term that encompasses both strategy and design. However, branding, brand strategy, and brand design are often used interchangeably, which can cause some confusion...
Hi, I'm Steph! I'm the owner and wearer-of-many-hats of Steph Corrigan Design, a boutique creative studio specializing in strategic branding and web design for service-based businesses in the beauty and wellness industries.
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
If you ever want to ask me a question or simply say hello, please feel free to slide into my DM's on Instagram!
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