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5 ways to refresh your brand for the New Year

5 ways to refresh your brand for the New Year

The end of the year is the perfect time to slow down, take a step back, and think about how to breathe new life into your brand. As busy business owners, it’s all too easy for us to get so caught up in the day-to-day operations that we neglect to zoom out and...
Blogging for SEO: How to write posts that rank on Google

Blogging for SEO: How to write posts that rank on Google

If you’ve been following my content for a while, you may know that I’m a huge proponent of blogging for SEO, or search engine optimization. In fact, SEO writing is currently the only marketing strategy that I consistently rely on to grow my email list and...
What is a lead magnet and why should you create one?

What is a lead magnet and why should you create one?

Fifty percent of marketers who use a lead magnet have reported a higher conversion rate. From this statistic alone, it is clear that a lead magnet is a powerful way to attract new clients and get their contact information. But, for many new business owners, there is...
How (and why) to start blogging for your business

How (and why) to start blogging for your business

Are you thinking about starting a blog for your business but not sure where to begin? You’re in the right place. Starting a blog is one of the best things I ever did for my branding and web design business. My blog currently brings my website about 6,000 monthly...