If you’ve been following my content for a while, you may know that I’m a huge proponent of blogging for SEO, or search engine optimization. In fact, SEO writing is currently the only marketing strategy that I consistently rely on to grow my email list and...
Fifty percent of marketers who use a lead magnet have reported a higher conversion rate. From this statistic alone, it is clear that a lead magnet is a powerful way to attract new clients and get their contact information. But, for many new business owners, there is...
Are you thinking about starting a blog for your business but not sure where to begin? You’re in the right place. Starting a blog is one of the best things I ever did for my branding and web design business. My blog currently brings my website about 6,000 monthly...
In my experience, marketing a small business presents a few special challenges for introverts. For one, many of the marketing strategies we’re taught revolve around being social–and for good reason! Creating authentic connections with people is arguably...
As a designer and visually minded person, I’ve always loved Pinterest. Before I started my design business, Pinterest was my go-to source for outfit inspiration and DIY project ideas. And while that’s still true today, I eventually discovered that...
I’m here to break down everything you’ve been wondering about when it comes to starting and scaling an online business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.
