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What is a lead magnet and why should you create one?

What is a lead magnet and why should you create one?

Fifty percent of marketers who use a lead magnet have reported a higher conversion rate. From this statistic alone, it is clear that a lead magnet is a powerful way to attract new clients and get their contact information. But, for many new business owners, there is...
How to create a homepage that converts

How to create a homepage that converts

Your homepage is critical online real estate for your business. It’s all the most important features of your brand summarized onto one page–who you are, what you do, and who you serve. A homepage that converts is strategically designed and written to...