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As a web designer, I’ve experimented with a lot of different website themes and platforms. Some are good, some awful, and one theme in particular has stood head and shoulders above the rest. It’s a web designer’s dream! I’m talking, of course, about Divi.

What’s Divi?

Divi is a visual theme builder for WordPress created by Elegant Themes. Unlike your typical WordPress theme, it’s not template-based, although it does come with a number of pre-built templates that you can choose from. The magic of Divi is that it’s completely customizable. You can start with a blank page and build whatever design you want, without fiddling with lines of code.

Why use Divi?

As a designer, it’s important to me that I have complete creative freedom when I design websites for my clients. Before I found Divi, I was either constrained to the limits of pre-made templates, or I had to hire a developer to build out my designs for me. With Divi, I can design a custom page in my design software of choice (currently Adobe XD), and then build it out in WordPress myself, easily, in a matter of days.

“But Steph, I’m not a web designer. Why should I care?” I hear you. Working with Divi is a win-win for both myself and my clients. Below are a few ways my clients benefit from Divi:

It’s cost effective

Developing custom WordPress themes from scratch isn’t cheap. By using Divi, I’m actually saving my clients money by eliminating the need to hire a developer. This is true both in the short and long term. If your custom coded website breaks, prepare to dish out a lot of money on repairs. The Divi theme is backed by an entire team of engineers, who are constantly improving and updating it–at no extra cost to the client!

It’s faster to build

As I mentioned above, once I’ve finalized the design for a website, it only takes a matter of days to build it out using Divi. Custom development, in contrast, takes weeks. When you’re launching your dream business, speed is of the essence. The faster you get your website out there, the sooner you can start raking in those leads and sales.

It’s easy to use

The Divi theme comes with an intuitive visual builder that appeals to designers and non-designers alike. Most of my clients want to be able to make basic edits and updates to their site after we’ve worked together. Simple edits like swapping out text and images are a breeze with Divi. You can also save different sections and elements to your library, to then re-use on different pages. You can even duplicate pages, so that you never have to start from scratch when creating a new page.

Mockup of Serena Divi child theme

Other ways to use Divi

So far, I’ve mostly focused on why Divi is awesome for custom web design. But what if you can’t afford to hire a web designer just yet? If that’s the case, not to worry. You can still reap Divi’s benefits.

Use a template

If you want the freedom, flexibility, and awesomeness of the Divi theme, but don’t want to hire out or start from scratch, your best bet is to purchase a template. Specifically, you’ll want to look for a Divi child theme. Child themes are essentially pre-made website templates that were built using the framework of a parent theme. In this case, the parent theme is Divi. Divi child themes are great because they’re so easy to customize to match your brand. That means you won’t have to worry about having a vanilla website that just blends in with your competitors.

P.S. I’m launching my very own set of Divi child themes in November 2020 (the images in this post are two previews of what’s coming). Sign up for my newsletter at the bottom of this post for updates and an exclusive launch discount!

DIY your website

Finally, if you don’t want to hire a designer and also don’t like the thought of using a template, you can opt to DIY your website from scratch with Divi. If you’re visually creative and tech savvy, this can be a fun and rewarding challenge for you. If you’re not, you’ll want to spend some time researching web design best practices and visual design fundamentals. Either way, you should prepare to spend quite a bit of time and energy on your website. To make it easier on yourself, I’d recommend actually investing in a course or mentorship program that’ll guide you through the process step-by-step. In fact, I’m launching an interactive course in 2021 on how to design a lead-generating website for your small business using Divi. Click here to join the waitlist.

This post contains affiliate links. If you choose to purchase Divi using these links, I’ll receive a small commission at no additional cost to you. Thanks for your support, and feel free to reach out if you have questions about Divi!

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