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Divi web designer: Why I use Divi to build websites

Oct 6, 2020 | For Designers, Web Design, WordPress

As a web designer, I’ve experimented with a lot of different website themes and platforms. Some are good, some awful, and one theme in particular has stood head and shoulders above the rest. It’s a web designer’s dream! I’m talking, of course, about Divi.

What’s Divi?

Divi is a visual theme builder for WordPress created by Elegant Themes. Unlike your typical WordPress theme, it’s not template-based, although it does come with a number of pre-built templates that you can choose from. The magic of Divi is that it’s completely customizable. You can start with a blank page and create whatever design you want, without fiddling with lines of code.

Why use Divi?

As a designer, it’s important to me that I have complete creative freedom when I design websites for my clients. Before I found Divi, I was either constrained to the limits of pre-made templates, or I had to hire a developer to build out my designs for me. With Divi, I can design a custom page in my design software of choice (currently Adobe XD), and then build it out in WordPress myself, easily, in a matter of days.

“But Steph, I’m not a web designer. Why should I care?” I hear you. Working with Divi is a win-win for web designers and clients alike. Below are a few ways my clients benefit from Divi:

It’s cost effective

Developing custom WordPress themes from scratch isn’t cheap. By using Divi, I’m actually saving my clients money by eliminating the need to hire a developer. This is true both in the short and long term. If your custom-coded website breaks, prepare to dish out a lot of money on repairs. The Divi theme is backed by an entire team of engineers, who are constantly improving and updating it–at no extra cost to the client!

It’s faster to build

As I mentioned above, once I’ve finalized the design for a website, it only takes a matter of days to build it out using Divi. Custom development, in contrast, takes weeks. When you’re launching your dream business, speed is of the essence. The faster you get your website out there, the sooner you can start raking in those leads and sales.

It’s easy to use

Divi comes with an intuitive visual builder that appeals to designers and non-designers alike. Most of my clients want to be able to make basic edits and updates to their site after we’ve worked together. Simple edits like swapping out text and images are a breeze with Divi. You can also save different sections and elements to your library, to then re-use on different pages. You can even duplicate pages, so that you never have to start from scratch when creating a new page.

Jen Riggs Laptop Mockup

Other ways to use Divi

So far, I’ve mostly focused on why Divi is awesome for custom web design. But what if you can’t afford to hire a Divi web designer just yet? If that’s the case, not to worry. You can still reap the benefits.

Use a template

If you want the freedom, flexibility, and awesomeness of the Divi theme, but don’t want to hire out or start from scratch, your best bet is to purchase a template. Specifically, you’ll want to look for a Divi website template. These templates are great because they’re so easy to customize to match your brand. That means you won’t have to worry about having a vanilla website that blends in with your competitors.

Feminine WordPress themes

Divi website templates for creative entrepreneurs

No coding. No fuss. Just intuitive design and all the customization support you need.

DIY your website

Finally, if you don’t want to hire a designer and also don’t like the thought of using a template, you can opt to DIY your website from scratch with Divi. If you’re visually creative and tech savvy, this can be a fun and rewarding challenge for you. If you’re not, you’ll want to spend some time researching web design best practices and visual design fundamentals. Either way, you should prepare to spend quite a bit of time and energy on your website.

Looking for a Divi web designer?

If you’re looking for design support for your Divi website, you’re in the right place. Here are three ways we can work together:

  • Book a Day Rate: Book me for a full or half day to finally cross those website updates off your to-do list.
  • Book a One Day Website: Need a professional new website ASAP? Book a One Day Website to get a semi-custom Divi website tailored to your business.
  • Get a custom brand and website: If you’re ready to seriously elevate your brand and website so you can grow your reach and revenue, inquire about our custom branding and web design services.

This post contains affiliate links. If you choose to purchase Divi using these links, I’ll receive a small commission at no additional cost to you. Thanks for your support, and feel free to reach out if you have questions about Divi!

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Steph Corrigan Design Blogger

Meet Steph

BRAND AND WEB DESIGNER + FOUNDER

I’m here to break down everything you’ve been wondering about when it comes to starting and scaling a small business in the most aligned way possible. From branding basics to tried-and-true marketing strategies, you’ll get my unfiltered thoughts and advice on how to make your brand stand out.

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