Beauty With Intuition
Beauty With Intuition is a luxury lash services brand that combines technology and intuition to create bespoke, natural-looking results. Their clients are professional, career-driven women who value looking effortlessly elegant and sophisticated. Whereas many lash and beauty brands focus on youthful and dramatic results, Beauty With Intuition specializes in creating a look that enhances a woman’s natural beauty, no matter her age.
Our goal for this custom branding project was to develop an elegant and intentional brand that aligns with BWI’s values and would resonate with clients looking for a high-end lash experience. The logomark illustration evokes the spiral goddess symbol, which represents feminine power. The lightweight typography is both elegant and modern. And the neutral color palette contributes to the timeless and “less is more” ethos of the brand.