Cultivate Financial Wellness


Cultivate Financial Wellness is dedicated to helping women make smart, values-based decisions with money in the wake of major life changes. Through a deep and long-term relationship, clients cultivate long-term financial wellness – ultimately resulting in an overall sense of well-being. The objective of this project was to create a warm and feminine brand identity that reflects the brand’s unique characteristics and exceptional quality of service built on 20 years of experience.

Target audience

Women, ages 50+, going through (or anticipating) major life transitions such as divorce, death of a spouse/partner or parent, sale of a business, retirement.


Brand identity design
Stationery design
Custom WordPress website

Cultivate Financial Wellness responsive website design mockup

Primary + Secondary Logos

primary logo

secondary logo



The color palette features soft, neutral shades of lavender, pink, turquoise, and grey. The primary colors for the brand are the two shades of lavender, which are feminine, soothing, and warm. The pink and turquoise colors are used minimally as accent colors.


The below section showcases the font pairing chosen for the brand. The heading font is Lora, and the body font is Source Sans Pro

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Custom homepage design for Cultivate Financial Wellness
Cultivate Financial Wellness stationery design


Here’s what the client had to say about our branding and web design project:

“Steph listened to my goals for my brand and worked hard to successfully achieve them. I’ve already had a couple of prospects reach out to me and I can tell that my brand is really resonating with them. Steph was fun to collaborate with and she went above and beyond to apply my ideas using her artistic talent. Steph was incredibly flexible to work with and yet always met every deadline to ensure the timely progress of my project. I can tell she cares about the success of her clients and their brands which speaks highly of her character and integrity.”

Visit the live website at cultivatefinancialwellness.com.

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